
The Email Habits of Gen Z Workers
Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research.
Brands use AI in email marketing to deliver personalized content and engage with subscribers. AI can create, segment, and personalize emails, improving personalization and reducing costs.
AI technology helps B2B marketers understand customer preferences and predict trends. AI can generate subject lines and images, convert long-form content into emails, and automate list segmentation. It also improves email deliverability by optimizing send times and cleaning email lists.
To make the most of AI, use it to amplify human creativity and strategic thinking. AI is not meant to replace human effort, but to work together with it. Use affordable email services with built-in AI features to create and send personalized emails that resonate with B2B professionals.
... continue reading belowFive Ways to Unleash the Power of AI in B2B Email Marketing
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Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research.
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Discover key email marketing developments of 2024 and their ripple effects that will be shaping 2025 strategies and trends.
If you're like most marketers, you have a nagging feeling that you've got room to improve your email personalization. And you're facing challenges unlocking the opportunities that AI and automation tools can offer you. Read more.