The Hidden Cost of Internal Competition: How Collaborative Culture Drives Growth

The Hidden Cost of Internal Competition: How Collaborative Culture Drives Growth

Marketing Management — Wed., Feb. 26, 2025

Today's fast-paced business environment can cause departments to prioritize their own success metrics, leading to silos and hindering growth. Leaders are shifting towards a cooperative approach that aligns departments with the organization's vision.

Internal competition can erode company culture, negatively impacting customer experience and morale. Leadership plays a crucial role in promoting collaboration by emphasizing trust, empowerment, and open communication.

To foster a collaborative culture, organizations must align goals, create open communication channels, and hold regular cross-functional meetings. This leads to increased creativity, operational efficiency, and employee engagement, ultimately driving sustainable growth.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

The Hidden Cost of Internal Competition: How Collaborative Culture Drives Growth

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

What Grade Would CEOs Give Their CMO?

What Grade Would CEOs Give Their CMO?

Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent research.

Your Playbook for In-Housing Marketing: What Works, What Fails, and How to Win

Your Playbook for In-Housing Marketing: What Works, What Fails, and How to Win

More brands are moving marketing in-house to cut costs and gain control over data, creative, and media. Explore in-housing models and tips. Read more.

The State of Marketing and Sales Alignment in 2025

The State of Marketing and Sales Alignment in 2025

Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research.

The State of 'Revenge Quitting' in 2025

The State of 'Revenge Quitting' in 2025

More than a quarter of full-time employees expect there will be "revenge-quitting"—resignations because of workplace frustrations—at their companies this year, according to recent research.

What 600 Marketing Ops Pros Say About the State of Their Profession

What 600 Marketing Ops Pros Say About the State of Their Profession

Marketing Operations is evolving into a key strategic function, driving data-driven decisions and career growth. Learn about its impact. Read more.

Servant Leadership 2.0: Empowering Teams Through the 'Yes Approach'

Servant Leadership 2.0: Empowering Teams Through the 'Yes Approach'

Discover how servant leadership and the Yes Approach combine to inspire collaboration and empower teams for success. Read more.

Subscribe to the MarketingProfs Today newsletter