Quality Matters: The Real Impact of Data Accuracy

Measurement & Analytics — Wed., Mar. 5, 2025 Importance of Data Quality Data quality is crucial for effective marketing. Metrics such as third-party validations, match rates, and accuracy scores help assess data quality. However, organizations often struggle to connect high-quality data to real-world business outcomes. Tradeoffs of Accuracy Marketers prioritize broad reach over precision, leading to decisions driven by short-term gains. Cheaper data solutions often result in higher long-term costs due to inefficiencies and waste. Mistargeted impressions and incorrect targeting can lead to wasted resources and missed opportunities for engagement. Investing in accurate data is worth the premium for successful campaigns. ... continue reading below