The Future of Small Business: Embracing Customer-Centric Marketing and Tech

The Future of Small Business: Embracing Customer-Centric Marketing and Tech

Marketing Strategy — Thu., May. 15, 2025

The world of small business is constantly changing. A new wave of entrepreneurs is navigating a challenging environment with perseverance and optimism.

Constant Contact's Small Business Now report reveals a trend: early-stage businesses are not just surviving, but positioning for long-term success by adopting technology, streamlining marketing strategies, and prioritizing customer relationships.

These business owners demonstrate that resilience and flexibility are key to thriving in today's market, with 63% relying on social media, 33% recognizing the potential of email marketing, and 91% acknowledging the impact of technology on their success.

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