The Decline in Ad Spend on Professionally Produced News Content
Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33% decrease from 2019, according to recent research.
How Decision-Makers Perceive B2B Ads on LinkedIn
Advertising & Promotions — Tue., Nov. 19, 2024According to recent research, B2B ads on LinkedIn have clear messaging but lack emotional appeal.
The study conducted by LinkedIn and MAGNA Media Trials measured the effectiveness of 67 B2B ads and surveyed 2,032 business decision-makers.
55% of respondents say LinkedIn's B2B ads have clear messaging, but only 36% find them humorous or emotionally appealing.
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How Decision-Makers Perceive B2B Ads on LinkedIn
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