Do More With Less: Six Smart Ways to Balance Brand & Demand to Drive Growth in Tough Times

Marketers are facing more budget cuts and uncertainty in the coming years, according to a recent study from Gartner.

The economic outlook remains unclear, making it more important for B2B companies to prioritize and make the most of their resources.

By setting quantified customer goals, doing fewer things, prioritizing key moments, sharpening value propositions, and using scenario planning, marketers can strategically balance brand and demand marketing agendas.